A design school can be a winner of the prestigious red dot design award by submitting designs developed at the school by its students or faculty to the red dot award: design concept. With 54 years of history, the red dot seal is one of the most prestigious and recognised awards in the world and winning a red dot becomes a strong endorsement that communicates the school’s design programme is of high international standards. 

The red dot award: design concept captures the imagination of young designers from all over the world.  By demonstrating that the school educates students that win the red dot is an effective marketing message in promoting enrollment to the school’s design courses.

As a winner, the school has access to extensive winner services that serve to broadcast the school’s success at the award. In addition to prominent feature of both the winning design and the school in the award yearbook that is distributed worldwide by Avedition, the winning design is also presented for a year at the red dot design museum in Singapore. The red dot team also aggressively pursue media opportunities for our winners with its database of more than 800 press contacts, of which, 75 are design centric media.  All these exposures are available to winning design schools at a cost of less than half the cost of a full-page advertisement in a magazine, making the success at the award a very cost effective way to market the school worldwide.

Each year, faculty members and students from schools generate many exciting design research and experiments. Winning a red dot opens up many good channels to publish these works, through a winners' exhibition at the red dot design museum, red dot online or through the annual yearbook that is distributed worldwide by Avedition.