The jury for the red dot design award has high-level expertise and is absolutely independent. Members of the jury for the "red dot award: design concept 2010" are excluded from taking part in the competition.
Furthermore, the red dot jury comprises design experts of international repute, whose background allows them to consciously assess the special intercultural aspects of design.
The concepts are assessed in twenty different groups. The differentiation in the categories means that the expertise is even more focused, as experts who assess the entries are carefully selected for each individual product group. The jury teams appraise and rate the design concepts in detail on location, based on criteria such as degree of innovation, functionality and ecological soundness.
Consequently, the results in a category ultimately reflect the future of the respective industry in terms of design, and thus serve as a guide for designers worldwide.
|
