Gordon Bruce

USA

Principal of Gordon Bruce Design LLC

For 35 years, Gordon Bruce has been a design consultant working in Europe, Asia and the USA.  He is principal of Gordon Bruce Design LLC.  He has worked with numerous multinational corporations – IBM, Mobil, Siemens, Samsung, Lenovo, etc. – on many different kinds and scales of products; from airplanes to computers to medical equipment, as well as design strategy and planning, etc.  After working with Eliot Noyes & Associates: Architecture and Industrial Design, he began his own business in 1985, and in parallel, from 1991 to 1994, he was hired by Art Center College Design, in California, as consulting Vice President for Asian Affairs to set up a new campus in Kyoto while running design conferences Kitakyushu and Kyoto, Japan .  He was then hired as Chairman of Product Design for the "Innovative Design Lab of Samsung", IDS, which was championed by Samsung's Chairman Lee, Kun - Hee.  In Seoul, Korea, from 1995 to 1999 he created and ran a unique curriculum to reeducate Samsung's top designers. 

In 2003, he was hired by Porsche Design to open and run their North American office.  Bruce has worked with IBM’s advanced research groups, the Thomas Watson Research Center in New York, and their other centers in Zurich, Paris and Haifa, most recently designing a virtual / physical campus for ETH—Eidgenossische Technische Hochschule—in Zurich, Switzerland, where Einstein and several Nobel Laureates went to school.  He was also hired by Moshe Safdie, the famous international architect, to design all the furniture for Safdie's Salt Lake City Public Library.  He worked with Yao Yingjia as Chairman of the Design Consulting Committee for Lenovo’s “Innovative Design Center” (IDC) in Beijing and served as the consulting Honorary Chairman of Design for Changhong, the largest TV manufacturer in China for the last four years.  For the last six years, and presently, he works as overall consultant for OSIM, in Singapore, and is beginning to work with Bühler in Switzerland.  He is a visiting professor (and advisor) in the US and China for several Universities.  He gives lectures and has also served as a design jury member.  He has been a judge for the last few years for Red Dot.  He has written for many international design publications.  His book on Eliot Noyes, who created the fundamental principles for the design programs at IBM, Westinghouse, Mobil and Cummins, was published by Phaidon Press, London, in 2007.