Why should a company participate?

• Winning a red dot at the red dot award: design concept, is a clear and internationally recognised endorsement that your company is a leader in developing new innovative products and new design. It gives your company a very valuable angle to advertise and market your brand.
  

• Ride on the extensive marketing services for winners as an economical way to publise your company's creative leadership.

• Challenge the design team of your company to compete against the best in the world to motivate them to achieve the highest standard of innovation and design.

• Leverage on the expertise and experience of the panel of jury to provide an indication of which design ideas has a better chance of market success, thus directing investment to further develop the design concept.

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