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Abracadabra!
red dot: best of the best
red dot award: design concept 2007
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| Lee Jung-Hyun |
Chae Won-Sik |
Rhea Jeong |
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ABRACADABRA aims to use design to create a new experience, just as a book allows us to encounter a new platform of experience and knowledge.
ABRACADABRA is a bookmark that makes use of a simple movement of air through a tube. Each bookmark contains an air-filled tube, half of which is flattened during use by the weight of a book’s pages. Squeezing the exposed side of the bookmark inflates the concealed side. This enables the tube to lift up the pages of the book, and allows the book to be opened more easily. The concealed side of the tube is coated with adhesive, allowing the bookmark to function as a sticky note. The graphics on the bookmark tubes bring a hint of delight, particularly when the book is opened to reveal the unexpected design on the concealed side of the tube.
The product experience can continue after the bookmarks have reached the end of their functional life. ABRACADABRA is produced in packages that consist of six bookmarks, one clipping wire that bends in several directions, and a paper ‘pot’. When the bookmark is no longer usable, some fun can be had using the package. The ‘pot’ can be detached from the paper, and the wires folded so that a ‘tree’ comes to life. The bookmarks can be added as ‘leaves’ simply by clipping them into the centre of the wires.
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