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with
red dot
red dot award: design concept 2007
| design: |
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| Hideaki Matsui |
Kiyotaka Watanabe |
Naoto Ishizuka |
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With illustrates a new way of handling flowers, transforming from an ordinary flower wrapper, or ‘envelope’, into a vase when it is folded.
Giving flowers is traditionally known as an expression of love. However, many people, especially those from the younger generation, do not own vases. With is a simple solution, which allows the protective wrapper, or ‘envelope’, of the flowers to be easily turned into a vase.
With is made from single die-cut rubber sheet. Therefore, it is extremely cost-efficient and easy to produce. Its essence lies not in its new form, but in its fresh method of giving flowers. |
