Instant Blossom

red dot
red dot award: design concept 2007

design:

Lee Ki-Seung

Instant Blossom is a reinterpretation of the traditional vase. Presented as an “instant” package that contains a simulated vase and hydroponic flowers, it unobtrusively adds life to a space, or can be shared with others.

A compact package that is composed of visual elements that hint towards the traditional flower pot or vase, Instant Blossom breaks traditional perceptions of the vase as an object. By transforming the object’s three-dimensional qualities into two-dimensional ones, the “vase” becomes a visual representation of its functional typology. The hydroponic flowers, placed in relation with the new compressed and flattened form of the vase, provide new relationships between the vase and its surrounding space, while still being able to communicate the inherent emotions associated with flowers and vases.

Instant Blossom’s compact package allows it to be sent as a gift, or be placed in one’s interior without occupying much space. When it is folded in two and propped up, it simulates a vase with flowers. When left unfolded, the package simulates a bouquet of flowers. Instant Blossom is made of eco-friendly paper. Itoffers multiple display possibilities and is easy to manufacture.