Mono Men's Fashion Watch

red dot
red dot award: design concept 2007

design:

Clare Tingyu Chen

MONO Men’s Watch cleverly chooses the face on which it will display the time, based on the position of the wearer’s wrist.

“Simple but fresh” was the design aim for MONO Men’s Watch. Indeed, a fresh idea is at its heart. Three “extra” side faces enable more display area and make it quicker and easier to read. Its operation is based on the movement and position of the wearer’s wrist. The time will appear on the highest side of the watch. It enables the user to view the time from multiple angles. Simply look down to view the time in a meeting, on the go, or while waiting in line.

Details include a random cut-out pattern that creates a surprise factor with regard to where the time will show. Buttons are placed on four sides to create a cleaner look and a cohesive overall form. The concave back cover has been designed to create less contact surface with the skin. The watch also incorporates an automatic time update feature to match time zones, making it convenient for users who travel frequently.