"DfilM" Digital fill Moment

red dot
red dot award: design concept 2007

design:

Thanawat Asawaniramol

“DfilM” Digital fill Moment brings the charisma and atmospherics of traditional film photography to the world of digital cameras.

For over a hundred years of photography history, many photographic innovations have been invented and developed to deliver the best camera function and quality of photograph. Specific cameras and lenses have their own characteristics. Most of them capture not only photos or moments, but also feeling, emotion and ambiance with unique lighting, colour and tone. The equipment that photographers use is as a brush to a master artist. 

Nowadays the digital age has significantly influenced the photography industry. Digital cameras are developed and innovated with advanced technology. Traditional cameras that use film are less popular and are often left unused on the shelf. However, they offered a degree of artistic pleasure not matched by digital cameras – their different types of lens brought distinctiveness and diverse moods to the world of photography.

DfilM “Digital fill Moment” is the new concept for digital film that combines sophisticated digital and CCD technology and can be used in traditional cameras. (CCD refers to a Charge-Coupled Device – an electronic light sensor used in digital cameras.) DfilM offers two major benefits: its is convenient and reusable. DfilM brings back the era of film cameras and great lenses. It is the breakthrough that removes the boundaries from photographic experience and lets you enjoy your treasured film cameras. 

For less cost and more convenience, you can enjoy your valued Leica M series passed down from your grandfather or the artistic Lomo camera. All cameras can be used with one roll of DfilM. Never before could you capture moments with a film camera and link the photos straight to your computer. DfilM makes your life easier, delivers the unique character and impression of the moment, and brings back the charisma of photography.